Concerning the video "McDonalds Cup O' Joe Appeal..." I was doing a stud on the 'Coffee Wars' at just about the same time as you did this interview, how I wish I had this information then!
Thank you for this, and I'm so glad you got to speak up for the SPECIALTY COFFEE INDUSTRY! :)
While I was impressed to see you offering your expertise to Fox, it frustrates me to listen to the "fast talk media" when they investigate specialty coffee. There's a huge gap, on the media's part, in that they have no foundation of knowledge when it comes to coffee. Their questions can't always be answered, because the question makes little or no sense. When the discussion ventures into the area of "quality", they have no decent reference. In fact, like most of the coffee consuming public, their reference for quality, at best, revolves around one adjective; "bitter." And since most only visit franchise locations, their detailed quality reference revolves around the addition of one adverb; "how bitter?" I would love to see you chat with them after they've spent a couple days at your school. Maybe then the questions would make more sense and be more relevant.
Nice job Matt!
Man, fox business is kind of a joke. I mean it's fox after all. I can't believe the guy just was concerned on price. Commodity coffee tanked the industry in the first place! Plus it is just common sense that between low cost competitors, a few cents will not make the difference. Taste will. While I doubt any of the 3 have anything tasting "good" by our standards, clearly the one that tastes best to Joe coffeedrinker will win out. Price is only gonna be 3rd to taste and convenience. Although I hate it, I'm betting on McDonalds. Too bad they didn't let you talk more, you actually have something good to say.
I would reccomend a Baratza grinder (http://www.baratza.com/) instead of pre grinding. These are solid home grinders that can easily make the transition to a light commercial use decaf espresso grinder. You can get them from $150-450, but they i thi…
what i've found is that the problem isn't traditional drip brewing - it's the airpots. anything sitting for more than half an hour gets funky tasting. if i brew a 2.2 litre airpot of our colombian at 60g/l and taste it immediately, it's really nice.…
Almost forgot Organic Products Trading (optco) Smaller offerings but good people and they get some good coffees in.
I have also read great things about sustainable harvest but haven't ordered.
Getting a box of new samples from any of these places is…
For Sale: rebadged La Spaziale EP 1-Group small commercial/large prosumer espresso machine.
This beautiful semi-automatic espresso machine is about two years old and is in pristine condition inside and out. I purchased it from a fellow CG'er last…
I've got just enough regular decaf drinkers that I can't really eliminate it (as much as I'd love to, but these are the kind of customers that have been coming in for 16 years, so...). Yeah, I'm looking at the schematics now, and I'm thinking I can…
Atlas in Seattle. Craig is a q grade trainer and one of the more knowledgeable coffee guys I've met. Also Zephyr, (I deal with the Seattle office.) I haven't tried shrub but I like the concept.
keith pettigrew, an australian barista judge who trained me a bit in australia, told me to use espresso within 3 minutes of it being ground. that rule has never failed me. i dropped $1500 on an extra k-10 for decaf and it was worth every penny. to b…
excellent suggestions so far, i emailed the links to the roaster and we'll see what he thinks. this is the stuff i really dig - i'm never going to be able to taste every coffee but having specific information about the coffees i do taste helps so mu…
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